Business and social media how does it work and why does it work for some and not for others. These questions are on the minds of many small business owners when people talk about using social media. The most important question for you as the owner is “Why should I get involved and how is it going to help my business?” The answer to the questions must first come from what is your mission and purpose for your business. Can you in a few words describe both of these concepts as they relate to your business?
Having done that, what are your 3 or 4 major objectives for your business? What are the 2 or 3 goals for each objective that are SMART goals (measurable and timeline for achievement)? How do you envision your business in 5 years and how to do the items discussed previously help you achieve that vision?
You are probably asking yourself why all the questions and what is the purpose I know my business. These questions help you clarify where you are and where you want to be and can be used to develop on how you can best get there. As you look at your strategic plan and marketing plan, ask yourself how and where am I planning on maintaining my present customer base and how do I plan on continuing to attract new customers. Who is the target audience or audiences that I am trying to attract or maintain as clients/customers? The answer to these questions for a large part helps in the development of you marketing plan, customer creator community relations and maintenance plan. With the marketing plan the major purpose is to establish some kind of positive relationship with potential clients. You are attempting to resonate with them in a manner that they will ultimately buy from you.
Through the process you are branding your company and yourself as unique in you particularly industry and can deliver a differentiate product or service. Though the marketing process you are building a know-like-trust factor so potential clients/customers will want to come and buy from you. Social media becomes one of the tools available to you in your marketing plan that will enable you to build this type of relationship. It must be emphasized that it is not the end all in marketing and is only one phase. Social media has been found effective for small business to play with the big businesses without breaking a budget. It is a process that requires attention as much as the other parts of your marketing plan to be effective. Remember it is only one tool in your arsenal of tools to build your brand. It can be effective in building new clients/customers and helps to maintain present clients.
The use of social media in business is to build positive ongoing relationships with potential customers/clients and extend greater benefits to present customers/clients. Think of it as means of networking much as done when attending live events. It is a means of utilizing effective communication to provide a clear understanding of what you have to offer. We are establishing a relationship with people we meet and enter into discussions. Through social media we are doing the same type of thing. You are asking questions of the people and telling them about yourself and your business. You are building a relationship that takes time to build and is not done in just a few sessions.
Now that you have answered the questions about your business and your marketing plan and have a basic understanding of what social media is about, you are now ready to begin the journey of selecting the right types of social media and the right sites. Then selecting the right message and the right mediums to build the relationships with your target audience is now your next task.